7 March, 2009 posted by Simone Holzapfel

 

HOW DO YOU MAKE THE MOST OF YOUR COMMUNICATIONS IN TOUGHER ECONOMIC TIMES?  

 

In tougher times when businesses look to tighten their belts the first thing to go is their marketing and communications budget.

 

But, long-term, is this right approach that will help when boom times return? Not necessarily. In fact, often times companies that pay greater attention to their marketing and communications when times are tough become market leaders.

 

shac is currently working with a number of national companies to integrate their marketing and communications spend with big results.

 

The approach includes a detailed review of the company’s entire spend, which for some companies can be tricky given the number of budgets that have hidden communications and marketing spends. Interestingly, some managers are surprised to learn just how much their organisation spends when the smaller budgets of different

and disparate divisions and business units are added together.

 

Our team collaborate with you to develop a tailored integration plan that meets the needs of all business units and divisions individually as well as the business strategy globally, giving you the opportunity to select the services you need. 

 

This integrated approach to your marketing and communications produces greater efficiencies and drives a higher ROI for your marketing dollar.

 

So if you’re considering how best to weather the growing financial storm, perhaps it’s time to consider integration as a way do more with less. Let’s face it, adding to the bottom line while spending less not only makes sense, it makes you money.